"We have quotas to meet."

I still resent shelling out my own money to see a movie, and then, being advertised at in the theater. It's not the trailers I mind so much (although they do seem to be balooning out of control), but the true consumer product commercials. Any way I could just pay the actual price to see the movie instead of being sold to the advertisers as well? That being said, the Powerade / Matrix crossover ad shown before X2 last night is pretty damn funny.